Online course launch: How to make RAW chocolate

Results in the first month:

● Point A: Independent course launch generated $500.● Point B: First collaborative course launch reached $6,000. Continued collaboration included launching new products, building an automated funnel for the starter offer, and developing a Mastermind group.

My role in the project:

● Developing the overall strategy.● Setting up and managing ads.● Creating the learning platform on GetCourse, including design and layout.● Writing ad copy and email campaigns.● Crafting compelling storytelling.● Building a landing page on Tilda.

Follow-Up Success:
After the initial result, we conducted six more launches, generating a total of $16,000+.

Launch of an expert in psychosomatics

Results in just 4 days:

● Point A: 1,500 Instagram followers, no website, marketing foundation, or payment systems. The course had been sold once to a warm audience through a single Instagram post.● Point B: Successful launch of a paid webinar with a ROMI of 622% targeting a cold audience. Subscriber base grew by 622 new followers.

My role in the project:

● Packaging the product idea.● Developing the launch strategy.● Building the entire communication funnel.● Setting up and managing ad campaigns.● Creating the landing page.● Developing a chatbot.● Performing detailed analytics.

Launch of an expert in psychosomatics

Results in just 2 weeks:

● Point A: 1,500 Instagram followers, no website, marketing foundation, or payment systems. The course had only been sold once to a warm audience through an Instagram post.● Point B: Course launch achieved a ROMI of 2,067% using a webinar model.

My role in the project:

● Developing the launch strategy.● Building the entire communication funnel.● Setting up and managing ad campaigns.● Creating the landing page.● Writing chatbot and email sequences.● Configuring the chatbot.● Managing the webinar.● Conducting detailed analytics.

Continuous course sales through automated and semi-automated funnels

Results:

● Point A: 9,000 Instagram followers, no website, marketing foundation, or payment systems. The course had been sold only once to a warm audience.● Point B: Daily course sales with a net profit exceeding $222,000 over the past year, audience growth to over 34,000 followers.

My role in the project:

● Developing the launch strategy.● Designing and implementing funnels in chatbots.● Setting up and managing ad campaigns.● Creating the landing page.● Writing chatbot and email sequences.● Configuring the chatbot.● Managing webinar administration.● Packaging the LMS (Learning Management System).● Conducting detailed analytics.

Launch of a graphic design expert

Results in just 7 days:

● Point A: Existing course that the expert no longer wanted to sell. To rebuild audience loyalty and teach them to purchase from the expert, a small sale was organized for an audience of less than 2,000 followers.● Point B: Generated $4,000 in revenue within 7 days without any ad spend, using a One Time Offer (OTO) strategy.

My role in the project:

● Developing the launch strategy.● Designing and implementing funnels in a chatbot.● Crafting a series of messages for the chatbot.● Writing a content plan for the week.

Launch of a course for a buying expert

Results over 3 months:

● Point A: 12,000 mixed followers in the blog, unaware of the expert’s field of expertise. No course prepared.● Point B: Achieved €15,000 in net profit.

My role in the project:

● Developing the launch strategy.● Preparing financial projections.● Writing storytelling scripts and creating a content plan.● Crafting a series of warm-up messages for the Telegram channel.● Creating a sales landing page for the course.● Packaging the LMS (Learning Management System).● Analyzing the launch performance.